How do we feed 8 billion people without destroying the planet?
That’s the question at the heart of this episode with Thijs Bosch, CEO of The Protein Brewery — a Dutch food-tech company brewing protein from fungi instead of farming it from animals.
Host Marco Pimentel digs into the $30 million Series B raise powering their scale-up, what it takes to navigate the regulatory maze of food innovation, and why this next-generation protein could use just 1% of the land while producing only 3% of the emissions compared to beef.
From the economics of fermentation to the psychology of sustainable food adoption, this conversation reveals the deeper business logic behind climate-friendly innovation: performance, not pressure, wins markets.
Whether you’re an investor, founder, or marketer at the intersection of profit and purpose, this episode unpacks what it really takes to build a food system that’s better — not just greener.
Play Episode 89: Thijs Bosch, The Protein Brewery